Advertising K-3

“DOES ADVERTISING TRY TO TRICK US?”

Advertising Lesson

Timeframe: 30 minutes

Grade

K3

Introduction

Girls as young as 5 to 6 years old state that their ideal size is smaller than their real size. Media exposure can affect children’s body image and could lead to disordered eating. Overweight children are just as likely to internalize and endorse stigmas pertaining to overweight and obese individuals. This is related to the media perpetuated belief that people have full control over how much they weigh and how they look and that if they purchase certain diet foods or join certain clubs, they will weigh less and be happier. Students need to understand that advertising is used to make you want something you don’t necessarily need.

Big Ideas

  • There are benefits and drawbacks to consumerism.
  • Advertising impacts body image, self-esteem, and choices for all ages and genders.
  • The diet and exercise industries stand to gain from rigid ideas of body perfection.
  • Advertising uses our insecurities in order to convince us that we need a product.

MATERIALS

COMPUTER, INTERNET and PROJECTOR
PAPER
and MARKERS

HOOK (10 MIN)

Play this video on how they make a hamburger look really good for an advertisement (Click to View)

Extension video showing the picture of the food from the website verses the actual look of the food when it is bought. I would suggest just showing the first 2 minutes of this video. There are no words to it; simply before and after (Click to View).

ADVERTISING LESSON K3

LESSON (15 MIN)

  1. Create an anchor chart as you watch the video together and pause it as needed to discuss it. Why did they use the tooth picks? How do they make the meat look bigger? Why do they do that to the bun, etc.?
  2. Next tell them that we have seen how they make the perfect picture…. So how does it compare to the actual item? Have them watch the second video and pause on each item to compare the pictures.
  3. Ask the students to draw a picture of what their perfect food is and what it looks like. Ask them to tell the class what they chose and why they chose it.

CONSOLIDATION (5 min)

Ask the students: What did we learn today about the ads? Why would they do this? Are they trying to trick us? Display the food pictures in the classroom.

EXTENSION

Extensions into other ads would be great after this basic exercise. It would be great to move from making a burger look great to making an actor look great. They would likely be able to put the ideas together that the model has to be dressed up, just like the burger. Hopefully this would make them more aware and better detectives when viewing advertising by themselves as well.

RESOURCES

Video: “Food Ad Tricks” (Click to View)

Video: “Fast Food: Ads vs. Reality” (Click to View)

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